Penguin 4.0 – What will be the impact?

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There is a bit of a buzz at the moment over the eagerly anticipated Penguin 4.0 Google update and what the perceived algorithm is going to bring.  There is talk that Penguin 4.0 is going to be an update that will introduce the algorithm ‘real-time’ without the need for further updates, an algorithm that will continually […]

SEO Content – Just Stop Writing It!

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Is SEO Content Important? Since the dawn of search engines nothing has been more important than textual content on a page to identify what the page is about and what story it is telling. Then with the development of search engines come the algorithmic mechanisms which are ever evolving to index and rank those pages. SEO […]